Targeted Outreach.
Every Door Direct Mail & Postcards.
Drive higher conversion rates with professional direct mail printing and Every Door Direct Mail (EDDM) services. Danté Hamilton, a certified USPS Mail Design Professional (MDP), oversees all mailings to verify postage sizes, compliance, and postage rates.
Certified USPS Compliance
Postage spaces, address panels, and dimensions are checked to guarantee mail delivery.
Oversized Visibility
Large direct mail formats capture immediate attention in home mailboxes.
Dynamic Local Targeting
Choose specific neighborhoods or zip codes to optimize marketing budgets.
Frequently Asked Questions
What is Every Door Direct Mail (EDDM) and how do the regulations work?
EDDM is a USPS marketing program that allows businesses to target specific mail carrier routes without needing a mailing list, delivering promotions directly to households at low postage rates. To qualify, mailpieces must meet USPS Flat dimensions, measuring at least 6.25" x 9" or 6" x 11" with a thickness of 0.007 inches. Our direct mail postcards utilize 14pt and 16pt cardstocks that meet these parameters, preventing bends in sorting machines. Danté Hamilton, a certified USPS Mail Design Professional (MDP), reviews all layouts to verify address blocks, return addresses, and EDDM indicia placements. This pre-flight validation prevents delays at post office terminals and ensures campaigns are executed efficiently.
How does standard postcard mailing compare to EDDM?
Standard postcards (typically 4" x 6" or 5" x 7") are mailed to specific name and address lists using First-Class or Marketing Mail permits, making them excellent for CRM outreach, loyalty programs, and personalized reminders. EDDM targets every household on a chosen postal route, making it excellent for local businesses like restaurants, dentists, and retail stores looking to build local awareness. Standard postcards are sorted by address, while EDDM is bundled by route and delivered to mail carriers directly. Danté Hamilton assists clients in selecting the correct mailing class and checks file margins to guarantee address panels print clearly, maximizing delivery success.
What is the required indicia layout for an EDDM postcard?
EDDM postcards must feature the standard USPS Retail Indicia in the top-right corner, reading "PRSRT STD ECRWSS U.S. POSTAGE PAID EDDM RETAIL", alongside the "Local Postal Customer" address block in the center-right section, leaving a 2.125-inch safe clearance from the top edge. Danté Hamilton checks that these layout clearances are maintained, preventing USPS processing errors. This design ensures that cards slide through mail sorters without jam risks.
Can I choose specific neighborhoods or carrier routes for my mailing?
Yes, our direct mail systems allow you to target specific zip codes and carrier routes down to individual street neighborhoods using the USPS route tool, matching your outreach to your ideal local demographics. Danté Hamilton coordinates this route selection and organizes the packaging bundles to match postal specifications, saving postage overhead.
How thick does a direct mail postcard need to be to avoid sorting damage?
USPS regulations require a minimum thickness of 0.007 inches (7 points) for postcards to prevent damage in automated high-speed sorting systems. IWN Printing prints postcards on thick 14pt (0.014") or 16pt (0.016") paper boards, which are double the required minimum. Danté Hamilton checks paper thickness parameters to verify compliance and secure lower rates.
